MACALLAN FOLIO 6 700ML (SLIGHT DAMAGE TO THE BOX) THE ARCHIVAL SERIES; HIGHLAND SINGLE MALT SCOTCH WHISKY (CONTACT JORDAN)

The sixth single malt whisky release from The Macallan Archival Series, an iconic series created to commemorate our legendary print, press and advertising campaigns of the 1970s, 1980s and 1990s. The Chairman of The Macallan, ever keen to keep his Publicity Advisors on their toes... THE CHAIRMAN The sixth release in The Macallan Archival Series, Folio 6 celebrates a wonderfully witty advert, which cleverly featured ‘The Chairman’ as a Scotsman dancing the Highland fling over a pen and brush, the symbols of the advertising team of Holmes and Salaman. At the time, The Macallan Chairman was Allan Shiach, who as a writer himself, was known to suggest the occasional idea to the brand’s creative team. Naturally, the two admen tended to bridle a little at these suggestions from above – but of course when it was The Macallan Chairman they could hardly demur. Brows were furrowed. Misgivings were muttered. But the admen stuck to the creative task, and ultimately chose to feature the Chairman himself in their response to the gauntlet he had thrown down. The resulting campaign remains one of the brand’s most memorable, and to many, the most amusing. THE EXPERIENCE COLOUR Autumnal auburn. NOSE Orange and ginger followed by poached pear and vanilla with cinnamon and nutmeg, fresh oak with a hint of chocolate. PALATE Orange and sultana with ginger leading to soft milk chocolate. FINISH Ginger warmth and long. Today, Folio 6 brings both this timeless campaign and the illustration of our past Chairman back to life. Accompanied by a special booklet commemorating the brand’s vintage advertising – plus digital content – all presented in a beautiful book-shaped tin. It celebrates the rich heritage of The Macallan – and one of its most unforgettable ad campaigns from decades past.