Aged to perfection
This is where our story begins: With its 56 herbs, roots and spices, the herbal liqueur is the origin and inspiration of the Jägermeister brand. Matured for a long time in an oak barrel, the natural ingredients that perfect the Jägermeister are combined here.
A total of 56 herbs, roots and spices merge to create an intense taste experience of a herbal liqueur - our Jägermeister Original. But hey, that's not all! The Jägermeister product family has expanded over the years.
Since 2017, Jägermeister MANIFEST has been inspiring as an outstanding super-premium herbal liqueur while Jägermeister Cold Brew Coffee blends Jägermeister Original with a hint of Coffee and Cacao. All of these Jägermeister creations are based on the secret recipe of the original.
We only put natural ingredients in the bottle
The original — Jägermeister
This is where our story begins: With its 56 herbs, roots and spices, the herbal liqueur is the origin and inspiration of the Jägermeister brand. Matured for a long time in an oak barrel, the natural ingredients that perfect the Jägermeister are combined here.
Our Story
Hidden in the depths of our iconic green glass, immerse yourself in the stories that make Jägermeister so legendary.
What we're made of
Broad shoulders. Short neck. Deep green. Our insides are as iconic and original as our outsides, and it's the same the whole world over.
The herbs of master alchemists — Jägermeister
It was Wilhelm Mast's son Curt who took the family business, originally a vinegar factory and wine shop, in a completely different direction over 80 years ago.
It took him several years to perfect the Jägermeister recipe with its 56 natural ingredients made from herbs, roots, and spices. But we think it was absolutely worth the wait. More than 80 years ago, the time had finally come: Jägermeister herbal liqueur was launched on the German market.
The hometown of perfect drinks
Steeped in history and surrounded by nature, Wolfenbüttel - like the liqueur that was invented there - is a mixture of the best ingredients. Known throughout history as a center for art and science, we are not surprised that a great masterpiece was created in Wolfenbüttel: Our Jägermeister.
The story behind the deer — From visionary stag to iconic logo
The legend of Saint Hubertus
Our eye-catching logo is a reference to the legend of St. Hubertus. Once a wild, ruthless hunter, a mighty stag with a radiant cross between its antlers appeared to Hubertus in the forest one day.
This vision led to a complete inner transformation in him and made him a fighter for a more respectful approach to nature and ultimately the patron saint of hunters. Curt Mast found that this haunting story perfectly matched his powerful elixir and adopted the symbol of the stag in honor of the true "Jägermeister".
