For Folktale, they have focused on three goals. First, it's about the grapes. Organically grown, sustainably farmed, and plant the right grapes in the right places. Second, celebrate the fruit and the vintage, which means they do not manipulate or use any additives to affect the wine. What Mother Nature gave them that year is in the bottle. Lastly, make clean, delicious wines. In the end, the wine needs to taste great.