Co-founded by musician Bruno Mars, Selvarey (pronounced Sel-vuh-ray) is far from just another celebrity brand. Rather, Mars worked with legendary master blender Don Francisco “Pancho” Fernandez, the former Cuban Minister of Rum and thirty-five year veteran of Havana Club, to create a new standard of white rum. In the midst of sugarcane fields on the coast of Panama, Don Pancho crafts Selvarey White from a blend of three and five-year-old rums, distilled in 1922 copper column stills, aged in American oak and carbon filtered to remove the color without losing the deep flavors imparted in the aging process. The 3 year-old rum brings the youth and vibrancy which is rounded off by the full-bodied richness of the mature 5 year old. Unlike many white rums, Selvarey has been painstakingly designed with the distinct goal of being fine enough to sip on the rocks. But it has garnered an incredible amount of press for its prowess as a mixer in high-end cocktails. It's already earned numerous accolades including a 94 rating from the Tasting Panel Magazine, the highest rating ever awarded to a white rum in the history of the publication.
In much of the world, rum is worshiped as the pinnacle of civilization. Yet too many Americans associate the sugarcane spirit with cartoon pirates, cruise ship blenders and hangovers. Selvarey (in Spanish, Selva = Jungle and Rey = King), is determined to change what you expect from your rum.