The Monarch Challenge is set to enlighten, encourage and connect our communities to farm and live in unison with nature and give back to the delicate circle of life. Every year farmers we are faced with challenges we have to deal with. In this modern era, these challenges can be met with a wide array of options and products to help them get through the growing season the best they can. Some products are more needed and good, and some are less needed and bad.
Right now, the biggest issue is also the easiest to fix and that is the unneeded, overused use of herbicides. They are bad for the environment, ruin the soil structure, which is so important in farming, bad for our health, and end up in your products, your neighbor's products, our rivers, our air space and our backyards. It's time we as a community elevate our farms to a higher standard and set a global example. The goal here is to teach our community – from the weekend farmers to the big corporate farmers – why we should walk away from certain paths and follow and others. Carlo and Dante Mondavi want Napa and Sonoma to set an example that other wine regions and farming communities can follow.
The name 'The Monarch Challenge' comes from the fact that since 1974, the Monarch butterfly population has declined by 90% and is currently under the threat of extinction. The 2024 Monarch Challenge Rosé is a unique, coastal blend coming from RAEN Pinot Noir lots, married with a block of beautiful, old vine Grenache, all hailing from organically farmed vineyards in line with the Monarch Challenge's goal of a cleaner, healthier, more brilliant planet.
The wine opens with a bouquet of sun-ripened wild strawberries, crushed white peach, and delicate whispers of freshly plucked apricots. Notes of wet stone, spring nectar, and lime blossom follow, weaving through the vibrant, red fruits before finishing with a touch of crushed river rock. On the palate, sweetened berries and white nectarine take center stage, leading into a zesty and flinty finish, with a lingering hint of citrus and strawberry.
Right now, the biggest issue is also the easiest to fix and that is the unneeded, overused use of herbicides. They are bad for the environment, ruin the soil structure, which is so important in farming, bad for our health, and end up in your products, your neighbor's products, our rivers, our air space and our backyards. It's time we as a community elevate our farms to a higher standard and set a global example. The goal here is to teach our community – from the weekend farmers to the big corporate farmers – why we should walk away from certain paths and follow and others. Carlo and Dante Mondavi want Napa and Sonoma to set an example that other wine regions and farming communities can follow.
The name 'The Monarch Challenge' comes from the fact that since 1974, the Monarch butterfly population has declined by 90% and is currently under the threat of extinction. The 2024 Monarch Challenge Rosé is a unique, coastal blend coming from RAEN Pinot Noir lots, married with a block of beautiful, old vine Grenache, all hailing from organically farmed vineyards in line with the Monarch Challenge's goal of a cleaner, healthier, more brilliant planet.
The wine opens with a bouquet of sun-ripened wild strawberries, crushed white peach, and delicate whispers of freshly plucked apricots. Notes of wet stone, spring nectar, and lime blossom follow, weaving through the vibrant, red fruits before finishing with a touch of crushed river rock. On the palate, sweetened berries and white nectarine take center stage, leading into a zesty and flinty finish, with a lingering hint of citrus and strawberry.
